October is Breast Cancer Awareness Month, a time dedicated to raising awareness, supporting survivors, and funding critical research. This year, several Easton brands are stepping up to make a meaningful impact. From stylish jewelry and activewear to themed drinks and desserts, these brands are all joining the fight against breast cancer.
In celebration of Breast Cancer Awareness Month, Athleta unveiled the Kristin Juszczyk-designed Train Free Sports Bra – created to empower women in motion, with proceeds supporting Komen’s mission to end breast cancer.
13% of the proceeds from the sales of the limited-edition bra will be donated to Komen, to fund lifesaving breast cancer research, advocacy, and patient support services. 13% represents the approximately 1 in 8 women in the U.S. that will be diagnosed with breast cancer in their lifetime.
Power of Pink
Brighton Collectibles has partnered with Pelotonia for their Power of Pink campaign for Breast Cancer Awareness month.
The Easton location will have a Pelotonia representative in store on Saturday, October 18th from 12-4PM. During the month of October, part of the purchase of their Power of Pink product will go to Pelotonia cancer research.
Join us in the fight to end Breast Cancer!
From October 6 – 12, 2025 a portion of proceeds from each of our featured desserts sold will be donated to Susan G. Komen.
Del Mar
Olive Oil Cake
Strawberries, Pine Nut Streusel, Whipped Strawberry Cream
Mitchell’s Ocean Club
Strawberry Chiffon Cake
Strawberry Mousse, Strawberry Crunch
During the month of October, shop the Pink Collection for Breast Cancer Awareness Month at Express. In partnership with the Breast Cancer Research Foundation (BCRF), Express will donate 15% of the purchase price from the Pink Collection to the BCRF. Express has committed $50,000.
Beginning 10/1, for the entire month of October, 50% of the purchase price from gorjana’s PINK Collection will be donated directly to the Breast Cancer Research Foundation.
The Breast Cancer Research Foundation is an international nonprofit that provides funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
During the month of October, 20% of the purchase price from Kendra Scott’s Breast Cancer Awareness Collection will help fund the world’s most promising research to help eradicate breast cancer.
Additionally, the Kendra Scott Foundation is committing $250,000 to the Breast Cancer Research Foundation and The Pink Agenda.
Together, we wear hope.
This October, Lilly Pulitzer will proudly continue their commitment to Breast Cancer Awareness Month with their 7th annual Print with Purpose, benefitting breast cancer research. This year’s pink floral print — designed in partnership to support The Pink Agenda — is a tribute to love, strength, and solidarity. Wear it alongside your Supportive Squad.
Sip & Support
Join Mastro’s Steakhouse for the month of October as they raise a glass for a cause with their specialty Breast Cancer Awareness cocktail and mocktail.
For each cocktail or mocktail ordered, $1 will be donated to the National Breast Cancer Foundation.
The JamesCare Mammography Center inside Macy’s at Easton Town Center offers screening mammography services to help prevent and detect breast cancer at its earliest stages.
Screening mammography services include digital screening mammography with Clarity HD high-resolution 3D™ imaging, the most advanced technology available.
JamesCare Mammography is located at 4141 Brighton Rose Way on the 2nd floor of Macy’s.
