Since 1924, Zales has helped more couples say “I love you” than any other jeweler. It’s another reason why Zales is “The Diamond Store.” Since brothers Morris and William Zale opened our first store almost 90 years ago, Zales has stayed true to their vision: to provide guests with quality merchandise at affordable prices. This tradition of excellence and value has made Zales one of the most recognizable fine jewelers in shopping centers across North America. A great brand starts with great products. Zales has always offered an outstanding collection of fine jewelry, from classic diamond collections to contemporary styles. From brand-name watches to exclusive, custom-designed collections, Zales has more selection than almost any other jeweler, including diamonds, watches, cultured pearls, gemstones, gold, silver and platinum. You’ll also find personalized jewelry and men’s styles in titanium and stainless steel.