For women, by women since 2004. The heart of what we do embodies women supporting women, helping them feel confident in their skin and in their clothes. We listen to our customer—we identify her needs + her getting-dressed dilemmas, and work to create solution-oriented products that improve her life. We design bras, panties and sleepwear that are both fashionable and functional, products that are as innovative as they are beautiful. Because it’s not about the runway, it’s about the real way.