The Purple® Mattress: The bed that broke the internet, has gone from great, to even greater – with new premium features to give you a sleep worth daydreaming about. The Purple® Mattress uses the Purple Grid™ to eliminate pressure points and allow airflow so you sleep cool and comfortable. In other words, your hips and shoulders will be perfectly cradled while fully supporting your back. Stop compromising between comfort and support and get the best of both worlds with the Purple® Mattress.