When it comes to cool, casual, iconic American style, fashion-minded shoppers of all ages go to Gap.

In 1969, Doris and Don Fisher opened the first Gap store in San Francisco. The goal? To make it easier for consumers to find a pair of jeans.

Today, Gap continues to be the best destination for fashion-right wardrobe essentials, like tees, hoodies, button-downs, pants, and yes, great-fitting denim. What began as one unique brand has grown to include GapKids, babyGap, GapMaternity and gapbody, and more than 3,100 stores around the world.

Gap offers clothing and accessories rooted in cool, confident and casual style. But our focus is wider than retailing premium apparel. As a global (PRODUCT)RED partner, we contribute half the profits from Gap (PRODUCT)RED sales to The Global Fund, which helps women and children affected by AIDS in Africa.

For great clothing, and selections that benefit the greater good, shop Gap.