Bluemercury was founded to help people discover their uniqueness, shining a light on the things that make them delightfully, wonderfully distinctive. We pioneered a client-first service model that emphasized hyperpersonalized, high-quality beauty interactions.

At Bluemercury, you—the client—are the center of our universe. Your beauty is our reason for being, doing, and inspiring.

As Bluemercury continues to evolve, we remain committed to our original intent to serve people and embrace our new purpose to be the ultimate specialist in the beauty of you. We believe that beauty is inclusive, not exclusive, and promise to deliver unparalleled experiences that celebrate the power of beauty to uplift, empower, and excite all of us.

We take beauty personally.