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Female Focused Fashion: Find it on Fenlon Street at Easton

Fenlon Street is a place to find the brands women know and love. With new stores from Chico’s and Soma alongside Free People, Paper Source, newly expanded L’Occitane, soon-to-be expanded EVEREVE, and a relocated White House Black Market to come, Easton has created a street for women’s everyday fashion and beauty.

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Following the announcement of 10 new brands, including Bluemercury, Tecovas, Faherty and Rowan, coming to the shopping center as well as the highly anticipated opening of Del Mar this summer, Easton Town Center announces the addition of Soma and Chico’s to Fenlon Street’s upgraded lineup. Soma recently celebrated its opening at Easton Town Center on April 29 and an even bigger Chico’s will return to Easton on May 10.

Fenlon Street is a place to find the brands women know and love. With new stores from Chico’s and Soma alongside Free People, Paper Source, newly expanded L’Occitane, soon-to-be expanded EVEREVE, and a relocated White House Black Market to come, Easton has created a street for women’s everyday fashion and beauty.

As Easton Town Center celebrates its 25th Anniversary this year, the shopping center continues to evolve and add best-in-class brands, innovative retailers and new restaurants to its mix of more than 250 fashion, dining and entertainment offerings.

Soma – Now Open at 4012 Fenlon Street
For women, by women since 2004. The heart of what we do embodies women supporting women, helping them feel confident in their skin and in their clothes. We listen to our customer – we identify her needs + her getting-dressed dilemmas, and work to create innovative products that improve her life. Because it’s not about the runway, it’s about the real way. For women who want products that work as hard as they do – we create bras, panties, and pajamas that are both functional and fashionable. We listen to her + design products that empower her to live her life with confidence.

Chico’s – Opening May 10 at 4016 Fenlon Street
Founded in 1983 on Sanibel Island, Florida. We began as a small boutique of folk-art inspired styles – found treasures brought back from around the world. One universally flattering sweater made us famous. We are known for rich colors, bold prints + unique artisanal details. Inspired by her full, independent life, we find premium fabrics, design with intricate details, explore emerging print + color trends and craft products that fit, flatter + let her dress for every moment.

White House Black Market – Coming to Fenlon Street
White House Black Market will be on the move! Look for your favorite moving to Fenlon Street this summer. White House Black Market inspires women to embrace both their power and their femininity. For women by women since 1985, the brand was built on the foundation of WHITE + BLACK, fashion’s most iconic contrast that inspires everything they do. Powerful + feminine. Authentic + confident. Designer + attainable. Because no woman is any one thing. Now more than ever, the modern working woman has a new way to dress. And we’re right there with her. Taking our runway-inspired looks and making them her own with the goal to empowHER with modern femininity, attainable designer style and versatile pieces.

L’Occitane – Open at 4037 Fenlon Street
While visiting Easton Town Center, stop by L’Occitane, now open in a larger space at 4037 Fenlon St. Experience the natural beauty care and fragrances of southern France at L’Occitane en Provence at Easton, a specialty store devoted to enhancing your well-being. Shop a veritable cornucopia of organic treats for the body, skin, hair, and senses. Splash on eau de toilette in sparkling verbena and citrus. Smooth on luxurious creams with shea butter or almond milk. Choose natural, effective facial cleansers, moisturizers, and treatments. Beautify your home with candles, diffusers, room sprays, and more.

EVEREVE – Open at 4036 Fenlon Street
EVEREVE will be expanding! More details to come! EVEREVE delivers curated, contemporary women’s fashion through 100+ stores from coast to coast and a fast-growing ecommerce site making EVEREVE a destination for discovering exclusive, on-trend pieces from over 150+ incredible brands—including our own best-selling line. With new arrivals landing daily, each piece EVEREVE carries is thoughtfully selected to complement women’s busy, multifaceted lifestyles, creating an inspiring edit of real trends for real life.

Free People – Open at 4008 Fenlon Street
For boho and indie fashion as singular as you are, there’s Free People. Every fashion-forward woman will find expressive apparel and accessories designed to fit the many facets of her personality, from the rebel to the romantic, and tomboy to beach beauty. It’s fashion that caters to your individuality, not to mention your sensibility. You’ll enjoy premium quality and comfort at a price that’s affordable.

Paper Source – Open at 4004 Fenlon Street
Paper Source offers a selection of fine paper in artful textures, sheens, patterns and more. Looking for invitations or special announcements? Shop exclusive designs and personalize them for your event. Need stationery or note paper? Browse an incredible section, plus address labels, decorative liners, and return address embossers to give your message a little extra style. From greeting cards and gift wrap, to personalized gifts and office accessories, you’ll find distinctive ways to celebrate life’s moments and express yourself.


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