clock icon - white
Today's hours are 10am to 9pm

Four New Brands Coming to Easton

Following the announcement of an expanded Louis Vuitton store and first in Ohio brands, David Yurman, Golden Goose, BOSS and Breitling, Easton Town Center announces the addition of four new brands coming to the shopping center.

Share this post:

Following the announcement of an expanded Louis Vuitton store and first in Ohio brands, David Yurman, Golden Goose, BOSS and Breitling, Easton Town Center announces the addition of four new brands coming to the shopping center.

Bluemercury, Tecovas, Faherty and Rowan will open at Easton Town Center in 2024 along with an expansion and new brand enhancements coming to Diamond Cellar.

As Easton Town Center celebrates its 25th Anniversary this year, the shopping center continues to evolve and add best-in-class brands, innovative retailers and new restaurants to its mix of more than 250 fashion, dining and entertainment offerings.

Coming Soon to Easton

Bluemercury –The Strand East
With 176 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty experiences. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. 

Interior look at a Bluemercury store location not at Easton.

Tecovas – Coming to The Strand East
Tecovas is an Austin, Texas-based brand bringing the spirit of the west to a modern consumer. Handcrafting the best western footwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native western brand in 2015, serving customers through and Tecovas stores across the country.

Faherty – Coming to The Strand
Founded in 2013 by twin brothers Mike and Alex Faherty, Faherty is a family-run business fueled by purpose and optimism. The brand’s goal is to build a new American legacy by creating high-quality, sustainably-minded, feel-good favorites that will bring joy to wear. Alongside the brothers is the third co-founder and Alex’s wife Kerry Docherty, whose legal background in human rights has armed her with success as the brand’s Chief Impact Officer. With Faherty’s passion for mindfulness and community integration, Kerry brings the lifestyle brand full circle with their acclaimed Sun Session programming, Native Partnerships, and many more campaigns and nonprofit partners dedicated to giving back.

Rowan – Coming to The Strand West
Rowan is an ear piercing and hypoallergenic jewelry brand with studios across the United States. Mom-founded and women-led, Rowan is built on the values of safety and celebration. Backed by a medical advisory board, each Rowan piercing is performed by licensed nurses to deliver the safest piercing experience for all ages. Rowan offers both needle and gentle hand pressurized device piercings alongside personalized aftercare. All of Rowan’s top-quality hypoallergenic jewelry is designed or curated in-house to ensure that every piercing stays healthy. At Rowan, every piercing is a milestone and every milestone can be celebrated with a piercing, or a new pair of hypoallergenic earrings.

A woman and a young girl looking at earrings in a mirror inside a Rowan store.

Diamond Cellar – Expansion with elevated customer experience and expanded selection. More details to come.


Female Focused Fashion: Find it on Fenlon Street at Easton

Fenlon Street is a place to find the brands women know and love. With new stores from Chico’s and Soma alongside Free People, Paper Source, newly expanded L’Occitane, soon-to-be expanded EVEREVE, and a relocated White House Black Market to come, Easton has created a street for women’s everyday fashion and beauty.

Read More »

Mother’s Day Gift Guide

Show gratitude and celebrate the special mother figures in your life this Mother’s Day with quality time and unique experiential gifts, or hand-selected keepsakes from their favorite stores! For those you call grandmother, aunt, mother, sister, or best friend, we’ve

Read More »

Enter to Win a $100 Easton Gift Card

Easton gift cards are accepted at over 200 Easton retailers. Winners drawn monthly.

Your First and Last Name(Required)
ZIP Code(Required)
Entry Rules(Required)
This field is for validation purposes and should be left unchanged.