A toy store should be a play store. It should be a place that inspires wonder and learning at every turn. It should invite you to come in and stay awhile - just from looking at the store window. It should be a place of safety, creativity, and fun.
And the toys should be special things. Things that teach without trying. Things that bring parents and kids together for more than just the buying experience. Things that open up the world to kids so they can begin to discover who they are. And things that give kids the tools to make those discoveries.
This is a toy store.
We strive for all of this every day at Naturally Curious Kids. We don't find this idealistic, but rather realistic goals to continuously strive for. To give the best play experience is what we are all about. You will find shopping spaces and play spaces to try out the toys. And you will find people to make all this a reality.
We started this adventure into the world of play nearly by accident. We are a mom and daughter team who walked into a toy store in San Francisco and said "yeah! We should do this at home!" It felt right and everything amazingly fell into place. It has been an adventure! And I can honestly say that the toys we sell have taught me, more than anything else, what I want to be when I grow up. Now that's a lesson in how much a toy can teach.