IT’SUGAR was founded to create an environment that fosters the greatest feeling of happiness and humor; that allows you to smile and laugh out loud without judgement. Expanding rapidly, with over 100 locations nationwide, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.

There are three major things that differentiate IT’SUGAR from other candy retailers. One is the product – an unconventional twist on traditional candy store goods that focus on the humorous and outlandish. Second is the ambiance – full of bright colors, loud music, and lighthearted rebellion. Third is the people – passionate, optimistic, and energetic.

Our Store Cast Members are the premier “RETAILTAINER”, providing unforgettable customer experience, and promoting brand awareness.