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Easton | Marketing & Events Specialist

Easton

Job Title:  Marketing & Events Specialist | Department:  Marketing
Reports To:  Senior Manager, Marketing & Guest Experience | Status: Exempt / Full-time
JOB SUMMARY
The Marketing & Events Specialist is primarily responsible for helping create the ultimate guest experience, both onsite and digitally, for Easton Town Center, the Midwest’s premier shopping, dining, and entertainment destination. This position is also responsible for a combination of the planning, coordination, and execution of Easton’s event and activation strategy and social media channels.
ESSENTIAL FUNCTIONS
• Collaborate with Sr. Manager on Easton’s content strategy and monthly editorial calendar planning.
• Develop and curate written content for Easton’s social media channels including scheduling and monitoring content across Instagram, Facebook, and TikTok.
• Create, edit, and publish photo and video content for social media and web channels.
• Maintain Easton’s brand standards and engage with fans and followers, respond to comments, and track inquiries and responses accordingly.
• Attend events and activations and produce and publish live social media content.
• Research and monitor social media industry trends and best practices.
• Analyze social media campaign data and create monthly reports.
• Manage and oversee planning and programming of all Easton special events and activations, including Easton-managed, community based and tenant specific events.
• Coordinate event and activation needs and align with Easton Operations and Public Safety departments.
• Coordinate logistics with event organizers and city officials as required/needed.
• Communicate all event information and details to Easton management staff, guest services team, and tenants accordingly.
• Coordinate event promotion on web and social media channels.
• Monitor and analyze all events and recommend future events based on outcomes and current trends.
• Manage and maintain relationships with event and marketing related vendors and agencies, community groups, and local businesses.
• Ability to work evenings and weekends, as required.
QUALIFICATIONS
• Bachelor’s degree in marketing, communications, or journalism; or equivalent.
• 2-3 years prior experience in social media management and event planning.
• Experience working effectively with senior leadership, as well as all organizational levels.
CORE COMPETENCIES
• An understanding of best use practices for social media channels including Facebook, Instagram, TikTok, etc.
• Expert on social media management platforms, preferably Hootsuite.
• Experience with Microsoft Office products, Adobe, Photoshop, Canva and or other creative software.
• Strong project management skills, with ability to handle multiple projects and meet deadlines without direct supervision.
• Strong oral and written communication skills.
• A true problem solver with a positive attitude.

TRAITS
• Creative spirit
• Collaborative team player
• Relationship builder
• Detail oriented

WORK ENVIRONMENT
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

TRAVEL
Occasional travel is expected for this position.

OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEO STATEMENT
Steiner Real Estate Services is proud to be an Equal Employment Opportunity employer that is committed to inclusion and diversity. We seek individuals from all backgrounds to join our team and encourage our employees to bring their authentic selves to work.

Steiner Real Estate Services will not tolerate discrimination and harassment of any type regarding race, color, religion, national origin, age, sex, veteran status, gender identity, sexual orientation, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We offer competitive pay plus benefits including Medical/Dental/Vision/Life and Disability Insurance and 401k.

To apply, please send resume to mhofer@steiner.com or apply online using the link above.

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