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The Common Scents Guide to Choosing the Right Cologne

Do you want to dress to impress at your new job? Trying to muster up the courage to ask that pretty girl on a date? Even if you're just looking to stand out a little more, wearing the right cologne can give you the boost of confidence you've been looking for! With so many choices to choose from these days, picking the perfect cologne is no easy feat. The next time you're thinking about trying a new scent, use this guide from Easton.

Start with a specific scent

The base of any cologne is where you must begin. Usually, colognes have a musk, pine, citrus or wood base - musk being the most masculine. After choosing a base that represents who you are and makes you feel comfortable, it's time to pick a cologne that smells good overall. 

Remember to buy for yourself and not someone else, because although your girlfriend might love the flowery option, she's not the one who has to wear it all day. You could go for something sweeter but less feminine with fruity accents, or find one that incorporates spices to give off an extra zing. 

Spritz on the wrist

Don't buy any cologne without testing it first! This is perhaps the most important rule of all. Everyone has different "skin biology," which is why it's important to skip the testing strips and give each scent a trial on your wrist or forearm. 

It's also vital to remember that it could take a few minutes for the fragrance to sink in and for science to work its magic. Thus, even though impulse buys are thrilling, give the cologne at least an hour to be absorbed before making the most important decision regarding smell of your foreseeable future. 

Pro tip: To ensure long-lasting and pronounced scents, don't rub your wrists together when you apply it. 

Balling on a budget?

Keep in mind that although you may want to smell like Tom Ford, you probably don't have the same budget. Cologne concentration is kind of like a vodka distillery - the more you distill the vodka, the smoother and pricier it is. Similarly, the higher the concentration of your cologne, the longer it will last and the more expensive it will be. 

If you'd rather not spend $300 on a high-level concentration, opt for the $30 one and use a few more sprits throughout the day. If you like the scent and don't overdo it, no one will know. 

Follow the crowd

If you've read through this guide and still can't figure out what kind of cologne you want to buy, that's okay! There are thousands of fragrances out there and only one of you. If you're not looking to spend countless hours searching for your perfect aroma, or just need to change things up a bit, check out these 2017 favorites you can't go wrong with:

Tom Ford Neroli Portofino

Dior Sauvage

Acqua di Gio - Giorgio Armani

Bleu De Chanel

Million . Paco Rabanne

Nautica Voyage

If you're looking for a sweet-smelling gift or just seeking a scent that's right for you, here are some Easton stores that can help you find the perfect cologne:

The Art of Shaving

Banana Republic


Express Men

Jos. A. Bank



Louis Vuitton



Saks Off 5th


Tommy Bahama

What's your favorite cologne? Let us know in the comments below!

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With more than 26 million visitors per year, Easton is the Midwest’s premier shopping, dining, and entertainment destination featuring nearly 300 best-in-class retailers alongside Columbus’ most exciting dining options, Ohio’s largest movie theatre, a world-class comedy club, and pedestrian-friendly open-air town squares, fountains, and parks.

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