Shop Talk: Elm & Iron Opens New Easton Location
Article originally published in Columbus Underground | Randi Walle
Popular retailer Elm & Iron is opening their fourth location this Spring. Elm & Iron currently operates two locations in the booming Over The Rhine area in Cincinnati.
The new Easton location will provide a larger space for more furniture and larger vintage items. Elm & Iron owner Daniel McClurg hopes the new location will give them exposure to new clients who might frequent the Easton area but be otherwise unaware of the merchandise and products Elm & Iron carries. The Columbus-based brand will no doubt draw a local-centric crowd to the ever-growing shopping area. Likewise, the company will benefit from operating alongside many of the major national retailers currently operating in the area.
With their fourth store opening, the company plans on investing all of their time and energy into making those stores the best they can be. They want to cultivate items their customers will not find anywhere else. Elm & Iron strives to create a culture that will draw in new customers as well as keep old customers returning for more treasures.
The new Elm & Iron store will have their grand opening on Saturday, April 29 at 4170 Easton Gateway Drive.
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