At Easton, we take pride in giving opportunities to local brands, shops and restaurants who call Ohio home. That’s why, this week, we’re thrilled to announce that ELOQUII—a company born and raised in the creative hotbed of Columbus—will be joining our growing list of premier women’s clothing brands.
ELOQUII, who you might recognize as an online-only retailer, is opening one of its first physical locations at Easton. TrendE caught up with ELOQUII this week to chat about their philosophy on fashion, get the scoop on fall style trends and uncover what consumers can expect to see in store.
TrendE: Your new store at Easton is one of the first ELOQUII locations of its kind in the country. Tell us a little bit more about the ELOQUII brand and the story behind this new store.
ELOQUII: Our goal is to bring true runway styles to our customers and empower every woman to express herself. It’s not about rules for us. It’s about what our customer wants to wear; we want to give her clothes that are fashion-forward, fitted and make her feel beautiful in every way.
We believe it’s time for fashion to move forward and we see our customers as a partner in this movement. We value our community’s feedback and we take their suggestions to heart. When our customers ask for something, we’re determined to make it happen.
It’s that type of feedback that has led to our decision to open a store at Easton. Our company started as an independent online-only retailer three years ago, and when our customers told us they wanted the ability to touch, feel and try on our clothing, we knew we wanted to provide them with that experience.
Columbus is our hometown and we knew Easton was the perfect fit for ELOQUII, as we sought to customize a store and test its success.
TrendE: What can women expect when they shop at ELOQUII?
ELOQUII: Not only do we want to give our customer a place to shop, we want to create a communal experience where she can connect with her friends and find the perfect outfit for any occasion. As part of our mission to provide women with fashion-forward styles, we’ll be rolling out new collections every two weeks. There will always be something new to find and each of these collections will have a signature print—all of which are exclusive to ELOQUII.
Our Easton store will also offer personal styling free of charge. And because we like to keep things fun, we’ll be hosting a weekly happy hour, complete with flash sales, champagne and other delicious treats for guests to enjoy.
TrendE: When is the store set to open, and can we expect to see ELLOQUI at Easton Fashion Night?
ELOQUII: Our Easton location is set to open on September 14, the same day as Easton Fashion Night, and we couldn’t be more excited to celebrate! We encourage everyone to stop by our store for an evening of sips, sweets and shopping. We’ll have a photo booth and will be offering 30 percent off of any purchase made that evening from 5 to 8 p.m.
TrendE: With cool weather setting in and fall fast approaching, what fashion trends can people expect to find at ELOQUII?
ELOQUII: A strong shoulder and dramatic sleeves will be huge this fall. Sweaters with ruffles and stripes, moody floral patterns, powerful red colors and athletic touches will all be part of what you’ll see in stores this season.
TrendE: What else should customers know about ELOQUII at Easton?
ELOQUII: Right now, we’re in test and learn mode. Our Easton location will be open through the holiday season. We encourage everyone to come out to Easton, experience ELLOQUI and give us your feedback.