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Easton Town Center: The Lab of Future Brick and Mortar Retail


The future of brick and mortar retail is being reinvented, as visionaries like Yaromir Steiner, our founder and CEO, are helping to meld futuristic technology and fresh ideas with a classic retail shopping experience. He recently sat down with Columbus CEO to discuss what the future holds for Easton Town Center and perhaps shopping centers around the world.

“Easton is the lab of the future of brick and mortar retail with a strong dose of technology which might not be visible to the customer,” Steiner says.

The strong dose of technology that he is referring to comes in the form of innovative, customer-centric amenities and new concept stores that would allow online-only retailers to test how their business would do in a brick and mortar setting, with Easton providing all of the necessary business tools.

“So if you would like to experiment in middle America to see if your concept can be converted to brick and mortar or a hybrid concept brick and mortar and online, this is a place you would be able to test your ideas and make sure they function before taking the leap,” he says.

We encourage you to learn more by reading the full Columbus CEO article here. We’d also love to hear your thoughts on these exciting new trends! Let us know what you think in the comments below.

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With more than 26 million visitors per year, Easton is the Midwest’s premier shopping, dining, and entertainment destination featuring nearly 300 best-in-class retailers alongside Columbus’ most exciting dining options, Ohio’s largest movie theatre, a world-class comedy club, and pedestrian-friendly open-air town squares, fountains, and parks.

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